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Graphic Design Basics (with Premium Web Site Printed Access Card)

GRAPHIC DESIGN BASICS W/PAC

Graphic Design Basics (with Premium Web Site Printed Access Card)
Edition
6
Pub Date
2011-01-01
Copyright Year
2012
ISBN10
0495912077
ISBN13
9780495912071
Publisher
Wadsworth Publishing
Page Count
0
Dimensions
8.40 in
10.70 in
0.60 in
Binding Format
Soft Cover
Units Per Carton
20.00
In Cart
$196.76
(Retail price: $245.95)
(You save $49.19 )
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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • 1. Applying the Art of Design.
  • 2. Graphic Design History.
  • 3. Perception.
  • 4. Toward a Dynamic Balance.
  • 5. Good Gestalt.
  • 6. Using Visual Language.
  • 7. Layout Dynamics.
  • 8. The Dynamics of Color.
  • 9. Illustration and Photography in Design.
  • 10. What is Advertising Design?
  • 11. Production for Print and Online.
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • 1. Applying the Art of Design.
  • 2. Graphic Design History.
  • 3. Perception.
  • 4. Toward a Dynamic Balance.
  • 5. Good Gestalt.
  • 6. Using Visual Language.
  • 7. Layout Dynamics.
  • 8. The Dynamics of Color.
  • 9. Illustration and Photography in Design.
  • 10. What is Advertising Design?
  • 11. Production for Print and Online.
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • 1. Applying the Art of Design.
  • 2. Graphic Design History.
  • 3. Perception.
  • 4. Toward a Dynamic Balance.
  • 5. Good Gestalt.
  • 6. Using Visual Language.
  • 7. Layout Dynamics.
  • 8. The Dynamics of Color.
  • 9. Illustration and Photography in Design.
  • 10. What is Advertising Design?
  • 11. Production for Print and Online.
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • 1. Applying the Art of Design.
  • 2. Graphic Design History.
  • 3. Perception.
  • 4. Toward a Dynamic Balance.
  • 5. Good Gestalt.
  • 6. Using Visual Language.
  • 7. Layout Dynamics.
  • 8. The Dynamics of Color.
  • 9. Illustration and Photography in Design.
  • 10. What is Advertising Design?
  • 11. Production for Print and Online.
  • Product Description
  • GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • 1. Applying the Art of Design.
    • 2. Graphic Design History.
    • 3. Perception.
    • 4. Toward a Dynamic Balance.
    • 5. Good Gestalt.
    • 6. Using Visual Language.
    • 7. Layout Dynamics.
    • 8. The Dynamics of Color.
    • 9. Illustration and Photography in Design.
    • 10. What is Advertising Design?
    • 11. Production for Print and Online.
  • Features
  • GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • 1. Applying the Art of Design.
    • 2. Graphic Design History.
    • 3. Perception.
    • 4. Toward a Dynamic Balance.
    • 5. Good Gestalt.
    • 6. Using Visual Language.
    • 7. Layout Dynamics.
    • 8. The Dynamics of Color.
    • 9. Illustration and Photography in Design.
    • 10. What is Advertising Design?
    • 11. Production for Print and Online.
  • About the Author
  • GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • 1. Applying the Art of Design.
    • 2. Graphic Design History.
    • 3. Perception.
    • 4. Toward a Dynamic Balance.
    • 5. Good Gestalt.
    • 6. Using Visual Language.
    • 7. Layout Dynamics.
    • 8. The Dynamics of Color.
    • 9. Illustration and Photography in Design.
    • 10. What is Advertising Design?
    • 11. Production for Print and Online.
  • Table of Contents
  • GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • New chapter-opening "Key Points" and "Terminology" features help you focus and prepare for what you will learn in the chapter.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • A Premium Website provides additional material on digital design, as well as extra projects to help you apply the principles of design. Icons in the textbook direct you to the site to find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter you'll learn about the different techniques, rules, formats and guidelines needed in print and Web production.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • With over 50 new and improved images, the updated illustration program continues to feature the finest in design history and showcase the best of contemporary design.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • The text is illustrated with extensive full-color visuals from top-notch designers working in the field.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give you a comprehensive understanding of the principles.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Chapter 3 provides an example of an integrated campaign, including both print and electronic media, showing you how a concept can be used throughout several types of media.
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Discussions of both traditional and electronic color teach you the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
    • 1. Applying the Art of Design.
    • 2. Graphic Design History.
    • 3. Perception.
    • 4. Toward a Dynamic Balance.
    • 5. Good Gestalt.
    • 6. Using Visual Language.
    • 7. Layout Dynamics.
    • 8. The Dynamics of Color.
    • 9. Illustration and Photography in Design.
    • 10. What is Advertising Design?
    • 11. Production for Print and Online.
 
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