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MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Printed Access Card

MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Printed Access Card

Mary Ellen Guffey, Dana Loewy
MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Printed Access Card
Edition
10
Pub Date
2021-02-05
Copyright Year
2022
ISBN10
0357129261
ISBN13
9780357129265
Publisher
South-Western College Pub
Page Count
0
Binding Format
Non Book
Units Per Carton
0.00
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$79.96
(Retail price: $99.95)
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MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
  • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
  • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
  • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

  • UNIT I: COMMUNICATION FOUNDATIONS
  • 1. Business Communication in the Digital Age
  • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
  • 3. Intercultural Communication
  • UNIT II: THE WRITING PROCESS
  • 4. Planning Business Messages
  • 5. Organizing and Writing Business Messages
  • 6. Revising Business Messages
  • UNIT III: WORKPLACE COMMUNICATION
  • 7. Electronic Messages and Digital Media
  • 8. Positive and Neutral Messages
  • 9. Negative Messages
  • 10. Persuasive and Sales Messages
  • UNIT IV: Reports, Proposals, and Presentations
  • 11. Report Writing Basics
  • 12. Informal Business Reports
  • 13. Proposals, Business Plans, and Formal Business Reports
  • 14. Business Presentations
  • UNIT V: EMPLOYMENT COMMUNICATION
  • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
  • 16. Interviewing and Following Up
  • Appendix A: Document Formats
  • Appendix B: Citation Formats
  • Appendix C: Correction Symbols and Proofreading Marks
  • Appendix D: Grammar and Mechanics
MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
  • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
  • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
  • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

  • UNIT I: COMMUNICATION FOUNDATIONS
  • 1. Business Communication in the Digital Age
  • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
  • 3. Intercultural Communication
  • UNIT II: THE WRITING PROCESS
  • 4. Planning Business Messages
  • 5. Organizing and Writing Business Messages
  • 6. Revising Business Messages
  • UNIT III: WORKPLACE COMMUNICATION
  • 7. Electronic Messages and Digital Media
  • 8. Positive and Neutral Messages
  • 9. Negative Messages
  • 10. Persuasive and Sales Messages
  • UNIT IV: Reports, Proposals, and Presentations
  • 11. Report Writing Basics
  • 12. Informal Business Reports
  • 13. Proposals, Business Plans, and Formal Business Reports
  • 14. Business Presentations
  • UNIT V: EMPLOYMENT COMMUNICATION
  • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
  • 16. Interviewing and Following Up
  • Appendix A: Document Formats
  • Appendix B: Citation Formats
  • Appendix C: Correction Symbols and Proofreading Marks
  • Appendix D: Grammar and Mechanics
MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
  • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
  • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
  • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

  • UNIT I: COMMUNICATION FOUNDATIONS
  • 1. Business Communication in the Digital Age
  • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
  • 3. Intercultural Communication
  • UNIT II: THE WRITING PROCESS
  • 4. Planning Business Messages
  • 5. Organizing and Writing Business Messages
  • 6. Revising Business Messages
  • UNIT III: WORKPLACE COMMUNICATION
  • 7. Electronic Messages and Digital Media
  • 8. Positive and Neutral Messages
  • 9. Negative Messages
  • 10. Persuasive and Sales Messages
  • UNIT IV: Reports, Proposals, and Presentations
  • 11. Report Writing Basics
  • 12. Informal Business Reports
  • 13. Proposals, Business Plans, and Formal Business Reports
  • 14. Business Presentations
  • UNIT V: EMPLOYMENT COMMUNICATION
  • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
  • 16. Interviewing and Following Up
  • Appendix A: Document Formats
  • Appendix B: Citation Formats
  • Appendix C: Correction Symbols and Proofreading Marks
  • Appendix D: Grammar and Mechanics
MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
  • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
  • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
  • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

  • UNIT I: COMMUNICATION FOUNDATIONS
  • 1. Business Communication in the Digital Age
  • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
  • 3. Intercultural Communication
  • UNIT II: THE WRITING PROCESS
  • 4. Planning Business Messages
  • 5. Organizing and Writing Business Messages
  • 6. Revising Business Messages
  • UNIT III: WORKPLACE COMMUNICATION
  • 7. Electronic Messages and Digital Media
  • 8. Positive and Neutral Messages
  • 9. Negative Messages
  • 10. Persuasive and Sales Messages
  • UNIT IV: Reports, Proposals, and Presentations
  • 11. Report Writing Basics
  • 12. Informal Business Reports
  • 13. Proposals, Business Plans, and Formal Business Reports
  • 14. Business Presentations
  • UNIT V: EMPLOYMENT COMMUNICATION
  • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
  • 16. Interviewing and Following Up
  • Appendix A: Document Formats
  • Appendix B: Citation Formats
  • Appendix C: Correction Symbols and Proofreading Marks
  • Appendix D: Grammar and Mechanics
  • Product Description
  • MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
    • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
    • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
    • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
    • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
    • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
    • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
    • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
    • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
    • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

    Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

    Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

    • UNIT I: COMMUNICATION FOUNDATIONS
    • 1. Business Communication in the Digital Age
    • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
    • 3. Intercultural Communication
    • UNIT II: THE WRITING PROCESS
    • 4. Planning Business Messages
    • 5. Organizing and Writing Business Messages
    • 6. Revising Business Messages
    • UNIT III: WORKPLACE COMMUNICATION
    • 7. Electronic Messages and Digital Media
    • 8. Positive and Neutral Messages
    • 9. Negative Messages
    • 10. Persuasive and Sales Messages
    • UNIT IV: Reports, Proposals, and Presentations
    • 11. Report Writing Basics
    • 12. Informal Business Reports
    • 13. Proposals, Business Plans, and Formal Business Reports
    • 14. Business Presentations
    • UNIT V: EMPLOYMENT COMMUNICATION
    • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
    • 16. Interviewing and Following Up
    • Appendix A: Document Formats
    • Appendix B: Citation Formats
    • Appendix C: Correction Symbols and Proofreading Marks
    • Appendix D: Grammar and Mechanics
  • Features
  • MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
    • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
    • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
    • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
    • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
    • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
    • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
    • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
    • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
    • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

    Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

    Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

    • UNIT I: COMMUNICATION FOUNDATIONS
    • 1. Business Communication in the Digital Age
    • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
    • 3. Intercultural Communication
    • UNIT II: THE WRITING PROCESS
    • 4. Planning Business Messages
    • 5. Organizing and Writing Business Messages
    • 6. Revising Business Messages
    • UNIT III: WORKPLACE COMMUNICATION
    • 7. Electronic Messages and Digital Media
    • 8. Positive and Neutral Messages
    • 9. Negative Messages
    • 10. Persuasive and Sales Messages
    • UNIT IV: Reports, Proposals, and Presentations
    • 11. Report Writing Basics
    • 12. Informal Business Reports
    • 13. Proposals, Business Plans, and Formal Business Reports
    • 14. Business Presentations
    • UNIT V: EMPLOYMENT COMMUNICATION
    • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
    • 16. Interviewing and Following Up
    • Appendix A: Document Formats
    • Appendix B: Citation Formats
    • Appendix C: Correction Symbols and Proofreading Marks
    • Appendix D: Grammar and Mechanics
  • About the Author
  • MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
    • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
    • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
    • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
    • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
    • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
    • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
    • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
    • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
    • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

    Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

    Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

    • UNIT I: COMMUNICATION FOUNDATIONS
    • 1. Business Communication in the Digital Age
    • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
    • 3. Intercultural Communication
    • UNIT II: THE WRITING PROCESS
    • 4. Planning Business Messages
    • 5. Organizing and Writing Business Messages
    • 6. Revising Business Messages
    • UNIT III: WORKPLACE COMMUNICATION
    • 7. Electronic Messages and Digital Media
    • 8. Positive and Neutral Messages
    • 9. Negative Messages
    • 10. Persuasive and Sales Messages
    • UNIT IV: Reports, Proposals, and Presentations
    • 11. Report Writing Basics
    • 12. Informal Business Reports
    • 13. Proposals, Business Plans, and Formal Business Reports
    • 14. Business Presentations
    • UNIT V: EMPLOYMENT COMMUNICATION
    • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
    • 16. Interviewing and Following Up
    • Appendix A: Document Formats
    • Appendix B: Citation Formats
    • Appendix C: Correction Symbols and Proofreading Marks
    • Appendix D: Grammar and Mechanics
  • Table of Contents
  • MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition helps you see the importance of communication skills in practice-- from showcasing how each unit connects to your future business success with "Why Does [Topic] Matter to Me?" activities, to ?Learn It? modules covering the basic concepts for each learning objective in digestible video tutorials, and "Apply It" activities including the comprehensive Chapter Assignment with detailed immediate feedback. Flex your growing communication skills muscle with video activities challenging you to apply what you're learning in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess your basic language skills in key areas and receive a custom report about your proficiency in each, with options for further review. INSTANT ACCESS IN YOUR POCKET. Take advantage of the Cengage Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you?ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it?s time to study, everything you?ve flagged or noted can be gathered into a guide you can organize.
    • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
    • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
    • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
    • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
    • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
    • The newly designed Grammar & Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in key areas. From there, you can assign or direct students to tutorial activities and further practice as needed – all in addition to the practice consistently embedded throughout the course.
    • New "Why Does [Topic] Matter to Me?" activities introduce each new unit and showcase the relevance of the material to come -- piquing students' interest and drawing the connection between communication skills and career readiness in an engaging way.
    • New "Learn It" modules engage students in a formative learning activity, promoting active recall of key chapter concepts by focusing on one objective from the chapter at a time with a brief video summary, asking questions to ensure comprehension, and delivering immediate guidance in the feedback.
    • "Apply It" activities include a comprehensive, applications-focused chapter assignment with randomized content, ensuring each student has a unique assignment to challenge their knowledge of communication concepts in context. Here you'll also find skills-based activities like oral communication activities that ask students to put what they've learned into practice!

    Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

    Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

    • UNIT I: COMMUNICATION FOUNDATIONS
    • 1. Business Communication in the Digital Age
    • 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
    • 3. Intercultural Communication
    • UNIT II: THE WRITING PROCESS
    • 4. Planning Business Messages
    • 5. Organizing and Writing Business Messages
    • 6. Revising Business Messages
    • UNIT III: WORKPLACE COMMUNICATION
    • 7. Electronic Messages and Digital Media
    • 8. Positive and Neutral Messages
    • 9. Negative Messages
    • 10. Persuasive and Sales Messages
    • UNIT IV: Reports, Proposals, and Presentations
    • 11. Report Writing Basics
    • 12. Informal Business Reports
    • 13. Proposals, Business Plans, and Formal Business Reports
    • 14. Business Presentations
    • UNIT V: EMPLOYMENT COMMUNICATION
    • 15. The Job Search, Résumés, and Cover Letters in the Digital Age
    • 16. Interviewing and Following Up
    • Appendix A: Document Formats
    • Appendix B: Citation Formats
    • Appendix C: Correction Symbols and Proofreading Marks
    • Appendix D: Grammar and Mechanics
 
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