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The Basics of Social Research

BASICS SOCIAL RESEARCH

The Basics of Social Research
Edition
7
Pub Date
2016-01-01
Copyright Year
2017
ISBN10
1305503074
ISBN13
9781305503076
Publisher
Wadsworth Publishing
Page Count
0
Dimensions
7.90 in
9.90 in
1.00 in
Binding Format
Soft Cover
Units Per Carton
20.00
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$220.76
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This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Issues and Insights" box highlights key research studies and findings.
  • "Issues and Insights" box highlights key research studies and findings.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Part I: AN INTRODUCTION TO INQUIRY.
  • 1. Human Inquiry and Science.
  • 2. Paradigms, Theory, and Research.
  • 3. The Ethics and Politics of Social Research.
  • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
  • 4. Research Design.
  • 5. Conceptualization, Operationalization, and Measurement.
  • 6. Indexes, Scales, and Typologies.
  • 7. The Logic of Sampling.
  • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
  • 8. Experiments.
  • 9. Survey Research.
  • 10. Qualitative Field Research.
  • 11. Unobtrusive Research.
  • 12. Evaluation Research.
  • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
  • 13. Qualitative Data Analysis.
  • 14. Quantitative Data Analysis.
  • 15. Reading and Writing Social Research.
  • Appendix A: Using the Library.
  • Appendix B: Random Numbers.
  • Appendix C: Distribution of Chi Square.
  • Appendix D: Normal Curve Areas.
  • Appendix E: Estimated Sampling Error.
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Issues and Insights" box highlights key research studies and findings.
  • "Issues and Insights" box highlights key research studies and findings.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Part I: AN INTRODUCTION TO INQUIRY.
  • 1. Human Inquiry and Science.
  • 2. Paradigms, Theory, and Research.
  • 3. The Ethics and Politics of Social Research.
  • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
  • 4. Research Design.
  • 5. Conceptualization, Operationalization, and Measurement.
  • 6. Indexes, Scales, and Typologies.
  • 7. The Logic of Sampling.
  • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
  • 8. Experiments.
  • 9. Survey Research.
  • 10. Qualitative Field Research.
  • 11. Unobtrusive Research.
  • 12. Evaluation Research.
  • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
  • 13. Qualitative Data Analysis.
  • 14. Quantitative Data Analysis.
  • 15. Reading and Writing Social Research.
  • Appendix A: Using the Library.
  • Appendix B: Random Numbers.
  • Appendix C: Distribution of Chi Square.
  • Appendix D: Normal Curve Areas.
  • Appendix E: Estimated Sampling Error.
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Issues and Insights" box highlights key research studies and findings.
  • "Issues and Insights" box highlights key research studies and findings.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Part I: AN INTRODUCTION TO INQUIRY.
  • 1. Human Inquiry and Science.
  • 2. Paradigms, Theory, and Research.
  • 3. The Ethics and Politics of Social Research.
  • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
  • 4. Research Design.
  • 5. Conceptualization, Operationalization, and Measurement.
  • 6. Indexes, Scales, and Typologies.
  • 7. The Logic of Sampling.
  • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
  • 8. Experiments.
  • 9. Survey Research.
  • 10. Qualitative Field Research.
  • 11. Unobtrusive Research.
  • 12. Evaluation Research.
  • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
  • 13. Qualitative Data Analysis.
  • 14. Quantitative Data Analysis.
  • 15. Reading and Writing Social Research.
  • Appendix A: Using the Library.
  • Appendix B: Random Numbers.
  • Appendix C: Distribution of Chi Square.
  • Appendix D: Normal Curve Areas.
  • Appendix E: Estimated Sampling Error.
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
  • "Issues and Insights" box highlights key research studies and findings.
  • "Issues and Insights" box highlights key research studies and findings.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
  • Part I: AN INTRODUCTION TO INQUIRY.
  • 1. Human Inquiry and Science.
  • 2. Paradigms, Theory, and Research.
  • 3. The Ethics and Politics of Social Research.
  • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
  • 4. Research Design.
  • 5. Conceptualization, Operationalization, and Measurement.
  • 6. Indexes, Scales, and Typologies.
  • 7. The Logic of Sampling.
  • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
  • 8. Experiments.
  • 9. Survey Research.
  • 10. Qualitative Field Research.
  • 11. Unobtrusive Research.
  • 12. Evaluation Research.
  • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
  • 13. Qualitative Data Analysis.
  • 14. Quantitative Data Analysis.
  • 15. Reading and Writing Social Research.
  • Appendix A: Using the Library.
  • Appendix B: Random Numbers.
  • Appendix C: Distribution of Chi Square.
  • Appendix D: Normal Curve Areas.
  • Appendix E: Estimated Sampling Error.
  • Product Description
  • This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Issues and Insights" box highlights key research studies and findings.
    • "Issues and Insights" box highlights key research studies and findings.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Part I: AN INTRODUCTION TO INQUIRY.
    • 1. Human Inquiry and Science.
    • 2. Paradigms, Theory, and Research.
    • 3. The Ethics and Politics of Social Research.
    • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
    • 4. Research Design.
    • 5. Conceptualization, Operationalization, and Measurement.
    • 6. Indexes, Scales, and Typologies.
    • 7. The Logic of Sampling.
    • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
    • 8. Experiments.
    • 9. Survey Research.
    • 10. Qualitative Field Research.
    • 11. Unobtrusive Research.
    • 12. Evaluation Research.
    • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
    • 13. Qualitative Data Analysis.
    • 14. Quantitative Data Analysis.
    • 15. Reading and Writing Social Research.
    • Appendix A: Using the Library.
    • Appendix B: Random Numbers.
    • Appendix C: Distribution of Chi Square.
    • Appendix D: Normal Curve Areas.
    • Appendix E: Estimated Sampling Error.
  • Features
  • This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Issues and Insights" box highlights key research studies and findings.
    • "Issues and Insights" box highlights key research studies and findings.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Part I: AN INTRODUCTION TO INQUIRY.
    • 1. Human Inquiry and Science.
    • 2. Paradigms, Theory, and Research.
    • 3. The Ethics and Politics of Social Research.
    • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
    • 4. Research Design.
    • 5. Conceptualization, Operationalization, and Measurement.
    • 6. Indexes, Scales, and Typologies.
    • 7. The Logic of Sampling.
    • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
    • 8. Experiments.
    • 9. Survey Research.
    • 10. Qualitative Field Research.
    • 11. Unobtrusive Research.
    • 12. Evaluation Research.
    • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
    • 13. Qualitative Data Analysis.
    • 14. Quantitative Data Analysis.
    • 15. Reading and Writing Social Research.
    • Appendix A: Using the Library.
    • Appendix B: Random Numbers.
    • Appendix C: Distribution of Chi Square.
    • Appendix D: Normal Curve Areas.
    • Appendix E: Estimated Sampling Error.
  • About the Author
  • This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Issues and Insights" box highlights key research studies and findings.
    • "Issues and Insights" box highlights key research studies and findings.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Part I: AN INTRODUCTION TO INQUIRY.
    • 1. Human Inquiry and Science.
    • 2. Paradigms, Theory, and Research.
    • 3. The Ethics and Politics of Social Research.
    • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
    • 4. Research Design.
    • 5. Conceptualization, Operationalization, and Measurement.
    • 6. Indexes, Scales, and Typologies.
    • 7. The Logic of Sampling.
    • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
    • 8. Experiments.
    • 9. Survey Research.
    • 10. Qualitative Field Research.
    • 11. Unobtrusive Research.
    • 12. Evaluation Research.
    • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
    • 13. Qualitative Data Analysis.
    • 14. Quantitative Data Analysis.
    • 15. Reading and Writing Social Research.
    • Appendix A: Using the Library.
    • Appendix B: Random Numbers.
    • Appendix C: Distribution of Chi Square.
    • Appendix D: Normal Curve Areas.
    • Appendix E: Estimated Sampling Error.
  • Table of Contents
  • This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that help you focus on important concepts, this edition continues to be authoritative yet student-friendly and engaging as it helps you connect the dots between the world of social research and the real world.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • "How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.
    • "Issues and Insights" box highlights key research studies and findings.
    • "Issues and Insights" box highlights key research studies and findings.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter, helping to focus your attention and reinforce your grasp of the material.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • Other new content includes a discussion of the Facebook research flap of 2012, which illustrates some research ethics issues; a box prepared by a graduate student working in foreign settings, which reveals some of the problems that can be faced in the field; and expanded coverage of the use of mobile devices for data input by subjects.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • In-text learning features include "How to Do It" boxes that discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar; thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter, which explore the same topic as the chapter-opening "What Do You Think?" box; and "Applying Concepts in Everyday Life" features, which show you how a particular logical discussion or research procedure applies to the world around you.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Each chapter includes relevant Internet links so you can learn more on your own about topics covered in the chapter that are of particular interest to you.
    • Part I: AN INTRODUCTION TO INQUIRY.
    • 1. Human Inquiry and Science.
    • 2. Paradigms, Theory, and Research.
    • 3. The Ethics and Politics of Social Research.
    • Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
    • 4. Research Design.
    • 5. Conceptualization, Operationalization, and Measurement.
    • 6. Indexes, Scales, and Typologies.
    • 7. The Logic of Sampling.
    • Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE.
    • 8. Experiments.
    • 9. Survey Research.
    • 10. Qualitative Field Research.
    • 11. Unobtrusive Research.
    • 12. Evaluation Research.
    • Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
    • 13. Qualitative Data Analysis.
    • 14. Quantitative Data Analysis.
    • 15. Reading and Writing Social Research.
    • Appendix A: Using the Library.
    • Appendix B: Random Numbers.
    • Appendix C: Distribution of Chi Square.
    • Appendix D: Normal Curve Areas.
    • Appendix E: Estimated Sampling Error.
 
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